Work on quality
not quantity
8-12 appointments a month with dream clients and 57 total in 6 months for a Singaporean legal practice management software targeting APAC market.
Head quarter
Singapore
Company Size
20-50 employees
Industry
Software business
Category
Appointment Setting & Sales Development
About Bilabl
Founded by Mark Oakley, Bilabl is a Singapore-based legal practice management software company, empowering lawyers and legal teams to streamline workflows, improve client communication, and boost efficiency. Committed to innovation, Bilabl offers a user-friendly and comprehensive platform designed to meet the specific needs of the legal industry in the APAC region.
Challenges
Limited Sales Expertise
Bilabl lacked a dedicated sales team or experienced sales professionals on staff. This hindered their ability to effectively reach their target audience and convert leads into paying customers.
Inadequate Sales Materials
Bilabl had not yet developed high-quality sales materials, such as brochures, presentations, or targeted content, to showcase the value proposition of their software effectively.
Slow Growth
With only 3 clients after a year of operation, Bilabl faced stagnant growth and needed a strategy to accelerate customer acquisition.
Solutions
In end of 2023, Bilabl partnered with GenBee, a B2B lead generation agency specializing in the APAC region. GenBee took the following steps:
Developed Targeted Sales Strategy
GenBee conducted a thorough analysis of Bilabl's ideal customer profile and competitive landscape. Based on this information, they designed a targeted lead generation strategy that focused on reaching qualified prospects in the Singapore legal market.
Created Compelling Sales Materials
GenBee partnered with Bilabl to develop high-quality sales materials, including brochures, presentations, and targeted content (e.g., white papers, blog posts) that effectively communicated the benefits of Bilabl's software solution.
Executed Lead Generation Activities
GenBee utilized a multi-channel approach to generate leads, including tactics such as:
- Targeted outreach on LinkedIn and other relevant platforms
- Participation in industry events and conferences
- Content marketing campaigns designed to attract potential customers
Results
Leads
6 months
Appointments booked
6 months