Work on quality
not quantity
57+ qualified appointments and a 22% conversion rate — built from scratch in 4 months for a Vietnamese fleet management SaaS targeting retail, F&B, and e-commerce.
Head quarter
Ho Chi Minh City, Vietnam
Company Size
20-50 employees
Industry
Software business
Category
Outbound Retainer
About OnWheel
OnWheel is a fleet management SaaS platform by Ahamove, one of Vietnam's leading on-demand logistics companies. Built for retail, F&B, and e-commerce businesses, OnWheel gives operations and supply chain teams full visibility over their delivery fleets — reducing costs and improving efficiency at scale. Despite a strong product and a well-known parent brand, OnWheel had no internal SDR team and needed a partner to build and run their entire outbound motion from day one.
Challenges
No Outbound Infrastructure
Without a dedicated sales development function or tooling, OnWheel struggled to reach qualified decision-makers at scale. Every outreach attempt was ad hoc and hard to track.
No Clear Market Entry Approach
To penetrate Vietnam's retail, F&B, and e-commerce verticals, OnWheel needed a structured, repeatable way to identify and engage the right buyers — supply chain leads, operations managers, and fleet owners.
No Scalable Outreach System
The sales team lacked consistent messaging frameworks, prospect lists, and reporting processes. Growth depended on individual effort rather than a system that could compound over time.
Solutions
GenBee built OnWheel's outbound engine from scratch over 4 months:
- Refined ICP and customer personas across retail, F&B, and e-commerce verticals
- Developed outbound sales collateral and messaging frameworks tailored to each segment
- Ran multi-channel lead generation across LinkedIn (40%), events/webinars (35%), and email (25%)
- Provided weekly performance reports for full pipeline transparency
Results
2,098
Sales Activities
105% of target
230+
New Leads Generated
across retail, F&B, e-commerce
57+
Qualified Appointments
with supply chain & ops leaders
22%
Conversion Rate
vs 15% industry average
"GenBee built a clear outbound process that fit our SaaS model and connected us with the right prospects."